7 Steps To Market Your Home To Sell
Selling your home is a big task and your house is likely your biggest asset. You may be relying on your home sale to help you upgrade into a larger home, or use profits for an investment or to save for retirement. There are many valid reasons to consider working with a realtor to sell your home. The outcome of your home sale is important and in order to succeed you’ll want to be engaged at every step, from preparing it for sale, to pricing, to negotiating, and finally, in closing.
Whether you’re a first-time home seller or not, you’ll probably have a lot of important questions. Do I need a real estate agent? How can I get the best price for my house? When is the best time to sell? How do I prep my house to make the best first impression? In this article, you’ll learn the answers to these questions and more as we explain how to market your home to sell.
Hurley Realty is uniquely qualified to position your property for a timely sale, present creative ideas for a customized marketing plan for your home, and communicate regularly with you regarding your progress.
By selecting us, you are assured a true assessment of current market conditions and trends, keen real estate knowledge and proven experience, as well as highly developed negotiating skills. I understand the importance of your most valued and treasured asset, and will customize a marketing plan to get your home sold in the time frame you desire and for the best possible price.
I pledge to provide outstanding customer-focused service that identifies and meets the needs and wants of my clients, with the goal of developing customers for life. Here are 7 steps to market your home to sell:
1. Make sure it is priced accurately for the market.
Supply and demand changes the market constantly. If you price your home right, you might just have tons of buyers clammering to buy your home! Or you might just want to wait for that perfect buyer who will appreciate your property’s unique features. Either way, the right price makes a big difference! No matter how beautiful your home may be, buyers will compare it to other homes for sale in the market at that time. Therefore, pricing your home correctly is one of the most important factors in getting your home sold. To properly set your price, and your expectations, you will want to examine the record of home sales in your neighborhood over the past several months.
2. Replace broken or damaged items in home.
You have less than 15 minutes to make an impression on a potential buyer. If you were going through your house for the first time what things would you want people to notice? What would you do if you noticed something damaged or broken? Say there was a light switch that didn’t work right or a hole in the flooring, how would that change your first impression? By being proactive as a seller and going through your house with new eyes, you can get repairs done before they ruin a first 15 minute impression of a buyer. You want them to come back for more and not send them away running.
3. De-personalize your space.
When a buyer comes through your home, they want to see how their family will use the space, they want to visualize where they will put furniture, who will have what bedroom, etc. When they see your family pictures or many items related to your hobby, they may be turned off. For example, if you are a hunter, like us, you may have some animals hanging out on your wall or guns on display. Some buyers may find that offensive and immediately turn away from your home. It is better to have your space clear of personal items so a buyer can picture their own things on the wall. It’s best just have a few pieces of furniture or decor for staging.
4. Clean and keep it clean.
Less is more. It isn’t the most fun to constantly have to keep your home clutter free and clean, but it is so important when it comes to having the best chance to sell your home fast. Consider hiring a professional service to clean your house thoroughly, including carpets, appliances and windows. Get rid of any excess clutter. You want to communicate that this is a home that has been well maintained, and even a pile of old newspapers or kids’ toys strewn in the hallway can drive a buyer away from your home and towards another. Some say its nice to have just baked a fresh batch of cookies to have the nice smell linger in your home right before a buyer comes through your home. As long as it is clean and organized and the odor isn’t offensive that will help the most!
5. Keep pets contained or remove them from your home during a showing.
Even if a buyer is a pet lover, no one wants to walk into your kitchen and see 4 cats sitting on the counter licking your stove. Its best to keep pets in a contained area or take them with you when you head out the door before a buyer shows up to look at your home. It may also be good to vacuum and mop any pet hair and get the carpets steam cleaned prior to listing your home so the floors don’t smell like your pets.
6. Offer Open Houses.
While not every buyer waits to go through an Open House, it is sometimes nice to offer that option for buyers. Sometimes you might just get your neighbors coming through your house but you never know if that might lead to one of their friends or family potentially buying your home!
7. Stay Optimistic.
Depending on the time of year, you may be waiting longer than you’d prefer to sell your home. Be willing to try different things to show off your home in the best possible way. Maybe doing a bit a remodeling or changing up some decor will spruce things up will help! Either way, stay optimistic and be willing to try new things.
If you are looking for the right agent, our systems, practices and technology can help you with your real estate needs. If you are looking to buy or sell your home, contact us to schedule your consultation today!